Jackie's Page

Thoughts have of late been percolating in my mind. Thoughts about how the internet has impacted society, what it’s meant so far and where all of this may be heading. The social web has had enormous impact on everything from our social lives, to our professional lives, to how we discover, purchase and discuss products [...]

Let’s face it: banner ads have been tanking for a long time. The term “banner ad blindness” was first coined in 1998 by Jan Panero Benway and David M. Lane. In July of ‘07,Dave Morgan blogged about a study that he conducted with AOL on ad clicking behavior. Ninety-nine percent of Web users do not click [...]

I attended the Digital Media Summit in Hollywood yesterday. Here’s the pitch from the event web site: “Hollywood and content producers are faced with a Hobson’s Choice: Make your content available to all for free online - and potentially see your core business cannibalized. Or hold onto copyrighted content tightly…and watch as an amoral generation of [...]

The social web has changed the way people listen to, share and interact with music. Sites like Last.fm, Muxtape, Radioheadremix and iMeem put the user at the helm. They allow us to share, interact, distribute, collect and rework music. There are already plenty of great posts out there about what Radiohead has been up to. As [...]

What is a brand? Is it a logo? A tag line? A website? No, these are all a company’s attempts to define the perception people have of their products or services. The brand is how people actually perceive your company, product or service. It used to be that companies were in control of their brand. [...]